Built before the shoot
Content prepared in advance for the LED wall — environments, backgrounds, and visual elements ready to play during the production day.
Hybrid Workflow
Real production. Expanded possibilities.
Virtual Production + AI
We combine live-action filmmaking, LED virtual production, Unreal Engine, and AI-assisted image development to build a workflow around your story. From early visual exploration to compositing and finishing, every stage is guided by artists, filmmakers, and the needs of the production.
A combination of techniques — directed by artists
Hybrid Workflow is not a button that replaces your crew. It is a flexible combination of techniques directed by artists. Depending on the project, the starting point may be a live-action shoot, an Unreal environment, or AI-assisted visual exploration. Technology expands the toolkit. Artists lead the decisions.
Technology expands the toolkit. Artists lead the decisions.
Capabilities evaluated for each project
Every production is scoped individually. Typical capabilities include:
- Concept development, styleframes, and AI-assisted look exploration
- Background and visual element design for playback, previs, or integration in post
- Adaptation of Unreal environments and preparation for virtual production shoots
- Live-action shooting of talent and products with controlled lighting and camera work
- AI-assisted environment extensions and visual variations
- Compositing of live-action footage, renders, and generated elements
- Review of continuity, product identity, movement, and lighting consistency
- Cleanup, finishing, and upscaling when appropriate for the piece
How a Hybrid production flows
A public-facing path, adapted per project — not every production uses every technology or follows an identical sequence.
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Creative discovery
Define the story, references, shots, and deliverables.
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Visual development
Explore and approve the look using previs, Unreal, and/or AI.
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Production planning
Decide what will be shot, what will play on the LED wall, and what will be handled in post.
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Shoot & integrate
Shoot and combine the elements under creative supervision.
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Finish & deliver
Review, composite, and prepare the agreed formats.
Two practical approaches
Developed after the shoot
Visual work performed on recorded footage — extensions, compositing, and finishing applied to what the camera captured.
Where it fits
- Commercials
- Music videos
- Fashion films
- Product content
- Social campaigns
- Conceptual sequences
- Environments that are difficult to build physically
What it makes possible
- Explore more visual directions before committing to a final look
- Expand setting options beyond what can be built or visited physically
- Optimize certain tasks in a production pipeline, where appropriate
We present these as possibilities, not promises: results vary by shot, and tools and deliverables are agreed for each project. The LED wall's physical resolution is not the same as delivery resolution.
Responsible by design
We use original, authorized, or appropriately licensed materials for each project and select tools and sources responsibly for the work at hand. We don't promise exclusivity or automatic legal clearance — rights and usage are handled case by case.
Plan a Hybrid Production
Tell us about the story you're building. We'll map which techniques — LED, Unreal, live-action, AI — fit where, and quote the build.
Custom quote